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Live Webinar: Top Digital Marketing for Direct Commerce Trends to Watch Out for in 2021 (30 min)
Content remains king, and how to use your content to effectively acquire, convert and retain customers is key.

Our featured speaker Kim Paradise, Ability Commerce’s Vice President of Marketing and Professional Services, will touch upon a sample of direct marketing strategies and tactics. Some are traditional direct marketing practices and some are evolving, becoming mainstream.

With a marketing budget to manage, the question is where to invest those dollars is the challenge. Kim has hands-on experience and will share from personal experiences.

Nov 17, 2020 03:00 PM in Eastern Time (US and Canada)

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Kim Paradise
Vice President, Marketing & Professional Services @Ability Commerce
Kimberly Paradise came to Ability Commerce with over 15 years of marketing expertise in direct marketing, customer acquisition and traditional marketing techniques. She started her career as the Communications & Public Relations Director at Shands Hospital in Gainesville, FL. From there, with a Master of Arts Degree in Mass Communications from the University of Florida, she acquired extensive marketing experience in management/senior level roles in various industries, including agency marketing, retail service marketing, and direct software and solutions management. Throughout her career, she has developed strategic plans to generate marketing programs that have worked to create bottom-line revenue for growth and success. From advertising, to sales management, to search engine, email and mobile optimization, Kimberly’s vast knowledge of the ever-changing Ecommerce marketing and advertising industry make her an indispensable asset to the Ability Commerce team.